What Types of Your Twitter Profiles ?

RismanBizNet
Today, I would like to share article about

The Four Types of Twitter Profiles” posted by Jeremiah Owyang SF, Silicon Valley.

I know him the first time last 3 years ago when ICT Qatar conduct event Mudawanat Blogger.

Jeremiah Owyang wrote on his blog Web Strategy said :

“Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown.  This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs, so my standard breakdown is designed for you to weigh out the pros and cons as you make your decision”.

From Corporate to Personal: The Four Types of Twitter Profiles

1) Pure Corporate Brand

100% corporate branded with primarly corporate related content. These accounts, which are often sporting the proper brand name of a company are used often to provide corporate news, deals, and support.

 There is no indicator of any individuals involved. ExampleFour Seasons corpoate or McAfee News feed which indicates it’s not an interactive feed.
Pros: This account can be managed by a team, and less risk of an individual being co-branded with the brand, as they may leave later.
Cons: This may be perceived as a just an extension of corporate PR or the corporate website with little human interaction.

2) Corporate With Persona

Estimated with about 80% corporate brand and 20% personal brand this account may be a corporate branded account, although it’s clear there’s an individual participating.
ExampleComcastCares, which shows the account is run by Frank Elliason, orCiscoNews, by John Earnhardt
Pros: This account maintains the face of the corporate side, yet shows a human element, building trust with the community.
Cons: The account may be limiting itself as the community may come to expect and rely on the individual person to participate.

3) Employee With Corporate Association
In a rough estimate this account consists of 20% corporate related content, and approximately 80% personal information.  Perhaps the most common account are the thousands or maybe millions of accounts my employees that may not explicitly represent a brand –but they represent their individualism and often indicate they’re an employee of a company.
Example: Take any personal account, which often indicates their name, they indicate they’re an employee, although may have disclaimers that their opinions are theirs alone. Bert Dumars of Rubbermaid.
Pros: These personal accounts are often organic and are a great way to build connections with a community.
Cons: Even if a disclaimer states that “these opinions only represent me, not my employer” they still are representatives of the brand.

4) Pure Personal Account

These accounts are 100% personal content and have no tie or mention of corporate or branded information. These personal accounts, either created by an individual that doesn’t want to be associated with their employer –or their employer won’t let them is void of any corporate ties.
Example:  There are various personal accounts, without any affiliations to brands.
Pros: This account has no tie or risk to a brand.
Cons: Although the risks are reduced, so are the opportunities. The chance to evangelize the brand with their community are lost.

Each Profile Type Serves A Different Purpose

Which type is right for your social media endeavors? It depends on the culture and goals of the organization. Expect many brands to have several of these accounts (For example, Cisco has types 1, 2, and 3) within their social arsenal). Type 1 may be useful for sharing facts, Type 2 may be helpful for support, Type 3 may have advantages in evangelism and type 4 may be helpful for employees that have little connection to the product or customers.

Having multiple types of profiles for your brand strategy is useful, play to the strenghts of each, however it’s important to note that having internal coordination with process and policy will also help to provide a common, high-quality experience to customers.

Advertisements

About Risman Dukhan

Process learning never stops until the end of our life. Never regard study as a duty but as an enviable opportunity to learn to know the liberating influence of beauty in the realm of the spirit for your own personal joy and to the profit of the community to which your later works belong.
This entry was posted in Social Media & Blogging and tagged , , . Bookmark the permalink.

3 Responses to What Types of Your Twitter Profiles ?

  1. Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor

  2. Mr. Donahue says:

    I absolutely love your blog! Check out my blog at Tester

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s